Ok riders, here’s one for everyone who loves the term ‘hipster’ and the rise of ‘custom’ off-the-shelf track bikes. Trend-setting favourite and street-art hype machine Shepard Fairey has found a new way to sell and brand things with his supposedly anti-brand brand. That’s right, you can own your very own Obey/Fuji track bike, complete with matte black paint and gold anodised components. Just what every inner-city Che needs to get around.
US$1,420.00 RRP.Over the counter culture.
Thanks to Quon for the heads-up on this…thing.


No bar end plugs? Hmmn, a bike for “inner-city-Che’s” who have Homer Simpson style ‘speed holes’ in ’em?? Ouch..
Vomit, vomit.
this is way old news dude. This thing has been out since interbike 2007.
I never claimed to be up to date.