Obey…your wallet

Ok riders, here’s one for everyone who loves the term ‘hipster’ and the rise of ‘custom’ off-the-shelf track bikes. Trend-setting favourite and street-art hype machine Shepard Fairey has found a new way to sell and brand things with his supposedly anti-brand brand. That’s right, you can own your very own Obey/Fuji track bike, complete with matte black paint and gold anodised components. Just what every inner-city Che needs to get around.

US$1,420.00 RRP.Over the counter culture.

Thanks to Quon for the heads-up on this…thing.

4 thoughts on “Obey…your wallet”

  1. No bar end plugs? Hmmn, a bike for “inner-city-Che’s” who have Homer Simpson style ‘speed holes’ in ’em?? Ouch..

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