I’m not sure how new this is, but it’s a very sweet piece of work. Anyone who’s ridden on the road with cars knows that way too many drivers are oblivious to the fact that cyclists exist. More often than not it’s combined with a mobile phone (illegal while driving mind you) and a big 4WD of some kind. Just the right ingredients to kill someone. While I’m not sure how effective TV/Internet campaigns are for actually waking drivers up when they’re in their cars, every little bit helps. If it leads to one less cyclist getting mowed down by an inattentive driver then it’s done its job.
Go check out the link. Hopefully it gets seen by people outside of London as well.
More info here.
yep, had a go at staying alive as a snoozy mum cut me off on the way to work this morning. pretty good stuff.